jl pomeroy – CEO & President

JL Pomeroy encapsulates the vision of the jLINE group, possessing insider knowledge of media, brands, and the entertainment industry. She understands what a brand expects as a result of their participation in an event or promotion; she knows how to speak to the media and what variables attract their interest in covering an event or promotion; and she knows the specialized criteria and has the contacts to executive produce a successful industry event. During the past nine years, she has worked at the executive level, bracketing the industry as a VP for a luxury brand and as a magazine publisher. These positions afforded her intimate personal relationships with event producers, publicists, media and brand sponsors. With a business degree in professional sales and international marketing, and two years in sales with a Fortune 50 company as a foundation for her career, Pomeroy began a seven year journey with the Richemont Group in 1994. As the Director of Sales and Marketing for North America, she oversaw all aspects of brand marketing for Cartier, Montblanc, and Alfred Dunhill accessory products at the wholesale and retail level. One of her many roles involved promoting these luxury goods through strategic partnerships with retailers via ground-level marketing and specialty events. It was in this capacity that Pomeroy entered the realm of event marketing and sponsorship promotions. When looking to transition into another fold of the media world, she used her media buying and advertising experience at Richemont as a launching pad to the publishing business. In 2001, Pomeroy transitioned into the combined role of a Publisher and Sales & Marketing Director for Modern Luxury, Inc., publishers of Angeleno, Riviera O.C., Riviera San Diego, Palm Springs, Dallas, and Chicago Social magazines. She single-handedly launched a new regional magazine called Front Desk Los Angeles targeting affluent visitors and entertainment industry insiders with editorial about where to wine, dine, and entertain while in LA. Her main focus became hosting the best and the most innovative events in town as a means to provide promotional opportunities and access to key influencers for her advertisers. She began working closely with partner charities, developing relationships with celebrity publicists and press contacts, and became distinguished for being up to date on happenings and events all over the city. In that capacity, she was often approached by luxury brands to be the media sponsor of a niche function, thus becoming fluent in the language of corporate sponsorship and cross promotions. It was during her years of juggling these events in addition to performing her “real” job of publishing a magazine that she began to search for a company that provided all aspects necessary to executive produce a successful event. When she realized no such company existed, the vision for the jLINE group was born. It was an organic evolution that led Pomeroy to start her own company in 2003. With nine years of experience with luxury brands and print media, it was only natural for her to create a company that utilizes her knowledge of those entities to promote specialty events and develop strategic alliances targeting the industry’s elite. Acting as the foundation of the human rolodex that fuels the jLINE group, Pomeroy’s clients benefit from her multi-platform background and experience. Her event clients gain access to her established contacts with corporate, media, and luxury brand sponsors; while her brand clients gain access to her entertainment industry functions providing the coveted celebrity and influencer audience.